In today’s world, managing customer trust, satisfaction, and loyalty attitudes of e-commerce services is very important for long-term growth of many businesses. Sometimes, e-retailers experience difficulty maintaining customer loyalty despite the recent rapid growth in Business to Customer (B2C) e-commerce applications. Here, innovation will likely keep the sector near the top in customer satisfaction. As customers enjoy the convenience and power of e-commerce and online transactions, even the smaller companies are improving, keeping up with or sometimes surpassing larger, more established companies. Thus, the main objective of Dignitas’s e-commerce service is to enhance and sustain the factors that influence consumer trust, satisfaction, and loyalty towards B2C e-commerce. Diginitas always stresses the role of customer satisfaction and promises to deliver the same.